The Bold Type: Bending the Brand Backbone is Risky Business with Brandi Boatner
We were thrilled to have Brandi Boatner, the ‘Beyoncé of the Business World’ as our keynote speaker in the 2019 edition of […]
How to Do Well and Do Good as a Traditional and Values-Led Company from Ben & Jerry’s
By Katherine Olstein Ben & Jerry’s Head of PR Sean Greenwood captivated early arrivals at the 2018 PRSA Tri-State District Conference with […]
Five Tips for Succeeding in the Scrollingverse
Having the Right Team is the New Million Dollar Budget By Katherine Olstein In the course of a wide-ranging discussion at the […]
Humanizing the Algorithm
Excerpted from “AI Killed the PR Star,” a panel at the 2018 PRSA Tri-State Conference by Katherine Olstein We’re already swimming in […]
Tried-and-True Principles Underlie Emerging PR Technologies
Key takeaways from PRSA’s 2018 Tri-State Conference by Katherine Olstein Speakers one and all at the 2018 PRSA Tri-State Conference noted that […]
Ready to Take Your PR Training to the Next Level? You Need These 3 Skills.
by Kerry O’Grady I take great pride in my role as a teacher. That said, I always hope my students take away […]
Ageism in the Workplace
by Kerry O’Grady The World Health Organization defines ageism as the stereotyping, prejudice, and discrimination against people on the basis of their […]
How Star Wars Taught Me About Leadership
by Michael Lauer Leadership comes in many forms. While there are endless articles, videos and ‘how-to’ books about being a good leader, […]
What To Do When Your PR Strategy Flops
by Taylor Fenske Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” […]
Do You Need a Master’s Degree in Public Relations?
By Kerry O’Grady As a professor in the M.S. in Public Relations and Corporate Communication program at NYU’s School of Professional Studies, […]