Innovation and Business Design: Putting Social Purpose at the Center of Business Growth

In this presentation from our 2019 PRSA Tri-State District Conference, a panel of thought leaders explores the question: “How does an organization move from a place where corporate social responsibility is the purview of one department ‘on the ninth floor’ to one where it permeates the company inside and out, from the top to the bottom?”

Leading the conversation is Anna Tavis, an expert on human capital management, and Clinical Associate Professor & Academic Director of Human Capital Management Department at New York University. Anna’s key insight is that social good must be knit into the design of your organization. Otherwise, the behaviors of employees and the outcomes of their work will not mesh with your stated purpose or goal.

Tessie Topol backs that up. When she’s considering a consulting gig in the social good space, she tries to find out if the executives in the company have bought-in to the plan. If social good is being delegated to the PR function, and is not being embraced company-wide, it won’t work. Social good can’t be siloed.

Margenett Moore-Roberts, Chief Business Relevance, Inclusion & Equity Officer at Golin says “PR is the industry of hearts, minds, and behaviors–we can drive the shift.”

C-Suite + HR + PR = success.

For more on this topic and to hear what the other panelists have to say, please watch our video:

Panelists (from left to right):
Alex Connock, Saïd Business School, Oxford University
Margenett Moore-Roberts, Golin
Anna Tavis, New York University
Tessie Topol, Topol Consulting
Luba Smolensky, The Michael J. Fox Foundation for Parkinson’s Research
Michael Diamond, NYU School of Professional Studies (moderator)

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