Welcome to our annual review of the state of media and the PR profession!
In this presentation from our 2019 PRSA Tri-State District Conference, four public relations experts explore:
- What’s working (and what’s not) when it comes to pitching
- How the changing role of the journalist is making it easier to pitch
- One surprising benefit of media consolidation
- Paid vs. earned media
- What happens when journalists morph into influencers
- The latest trends in metrics and tracking
- The evergreen importance of storytelling
- The evolving role of the press release (and how to educate your bosses about it)
- Best practices when using Twitter and social media to pitch
Panelists (from left to right):
Nancie Steinberg, PR Consultant
Michael Kaye, OkCupid
Errol Cockfield, MSNBC (moderator)
16 thoughts on “Beyond Pitching: Strategies and Tactics for Growing Your Brand in a World of Changing News Media”
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