Beyond Pitching: Strategies and Tactics for Growing Your Brand in a World of Changing News Media

Welcome to our annual review of the state of media and the PR profession!

In this presentation from our 2019 PRSA Tri-State District Conference, four public relations experts explore:

  • What’s working (and what’s not) when it comes to pitching
  • How the changing role of the journalist is making it easier to pitch
  • One surprising benefit of media consolidation
  • Paid vs. earned media
  • What happens when journalists morph into influencers
  • The latest trends in metrics and tracking
  • The evergreen importance of storytelling
  • The evolving role of the press release (and how to educate your bosses about it)
  • Best practices when using Twitter and social media to pitch

Panelists (from left to right):

Nancie Steinberg, PR Consultant

Michael Kaye, OkCupid

Melanie Deziel, Storyfuel

Errol Cockfield, MSNBC (moderator)

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