by Cristina Martin, PRSA Tri-State Treasurer Sometimes you have to remind yourself where you actually live because it can feel like you’re in a different city every night. This can be a harsh reality for those who have clients that are out of state or out of the county. There are 458.9 million domestic business […]

Guest Post by Bradley Honan As Facebook CEO Mark Zuckerberg demonstrated over the last several days with his congressional testimonial, Facebook continues to dominate headlines with threats they are facing as an organization. Two of these threats are getting almost all the coverage, but I would argue a third issue is far more serious – […]

Guest Blog by Christa Conte If you work in communications, it’s likely that you’ve compared the experience of a new biz pitch or development of a campaign to “giving birth.” From the spark of an idea to the nurturing and public release of a campaign, it’s truly a labor of love. Having fairly recently, in […]

by Brian Hyland Our media relations strategy was all set… our client had a unique story to tell; the pitch was solid; we had conducted research on the outlet, settled on the best method and timing for outreach. We even sent a book by mail to the producer before placing a call, as is the […]