Over 150 Attendees “Think About PR Differently” at 2015 PRSA Tri-State Conference

Over 150 PR and communications professionals showed up at New York University to network and learn from leaders in our industry. Although the conference took place in New York, attendees showed up from New Jersey and various parts of Connecticut. Here is a quick recap of the conference this year in case you missed it!

The calm before the storm. Thank you NYU for being such gracious hosts!

Amazing view of NYC from the "Thinking Differently about PR" #tristateconf @prsa_tristate #PRSA

Amazing view of NYC from the “Thinking Differently about PR” #tristateconf @prsa_tristate #PRSA

Got a ton of great social media mentions throughout the day, check out the #tristateconf hashtag for all the social activity!

A packed house of 150+ attendees!

Here are all the slides from the entire conference:

Joe Truncale Talks About PRSA and the Future of the PR Profession

The current CEO of PRSA, Joe Truncale, talks about the future of PRSA and how we must be the trailblazers for advancing the profession for the next generation of professionals!

Joe Truncale, CEO of PRSA

Victoria Taylor from WeWork Keynotes the Conference Discussing Business Value of PR

Victoria Taylor, Director of Digital Community at WeWork

Attendees listen intently during Victoria Taylor’s keynote.

Student Session Focuses on Finding Your Passion

Rob Longert from Day One Agency, Joe Cohen from KIND, and Lisa Kovitz from Edelman discuss how they got into the industry.

A TON of networking breaks throughout the day!

Tri-State Award Winning Firms Discuss Case Studies

Jennifer Weber, VP @ Porter Novelli

Jess Lyon, COO & EVP @ Co-Communications

Linda Jasper, VP @ Coyne PR

Leaders from McDonalds, Random House, & JP Morgan Chase Discuss Changing Landscape of PR

April Flores, Manager of Publicity Tools @ Random House

Cheryll Forsatz, Communications Director @ McDonalds

Jess Sheehan, VP of Communications @ JP Morgan Chase

Powerhouse Panel from ConEd, PSE&G, & National Weather Service Discuss Crisis Communications

Curious how utility companies responded to Hurricane Sandy in New York and other natural disasters? Definitely one of the highlights of the conference!

Mike Clendenin, Director of Media Relations @ ConEd, Karen Johnson, Director of Communications @ PSE&G, and Chris Vaccaro, Director of Public Affairs @ National Weather Service

Engaging With Journalists, Reporters & Agencies Discuss the Best Partnerships

Also one of the more popular panels, two reporters and two agencies discuss how they best work with journalists to get their message out to the relevant outlets.

Andrew Freedman, Science Editor @ Mashable, Polina Marinova, Audience Engagement Editor @ Fortune, Jason Ledder, Director @ Golin, Lisa Kovitz, VP @ Edelman

Best Practices For Content Marketing & Measurement

Last but not least, the last panel discussed the future of content marketing and how organizations can best utilize content to engage their target audience. Top brands like Chipotle, Bloomberg, and ESPN were represented on this panel!

Jackson Jeyanayagam, Digital Marketing @ Chipotle, Michael Marinello, Corporate Communications @ Bloomberg, Robin Carey, CEO @ Social Media Today, and Hugo Balta, Director of Multicultural Content @ ESPN

More Images From The Conference

For all the pictures, please check out our Facebook page! Matthew Hurst also put together a great Storify story of the entire conference here!

Interested in being a part of the 2016 conference? Check out our volunteer opportunities and send us a message here!

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