First Meetup of 2016 – Agencies Creating Content

Our first meetup of the year is taking place January 21st at the WeWork 42nd Street location in NYC from 6:30PM-8:00PM. Click on this link to register!

You’ll be recovering from the holiday slump, so we’re doing a “Welcome Back From the Holidays” meetup with a small panel on agencies who create awesome content. We’ll have drinks and food to help you get back into the swing of things.

We’ll also introduce the PRSA Tri-State 2016 Conference Planning Committee for those of you who attended theconference in October 2015.


  • 6:30pm – Welcome back from the holidays and registration
  • 7:00pm – Panel begins
  • 8:00pm – Networking, food, and drinks



Lori Greene, Former Head of Content, GroupM’s Maxus Global

Launch content marketing practice for media agency enabling clients to achieve their goals through content creation. Responsible for content strategy, development, ideation, implementation, partner content oversight, audits, branded content and distribution


Stephanie Grayson, Adjunct Professor of Advertising & Marketing Communications at FIT

Stephanie Grayson (aka @critiques4geeks), Former Director of Social Media Strategy at GroupSJR, is a content marketing and social media enthusiast and expert with both B2B and B2C marketing experience.

Previously a digital journalist for Digital Journal and B2B News Network, and a media/speech trainer, most recently Stephanie held the role of Senior Director of Social Strategy at a content marketing agency, guiding social strategy for clients in the hospitality, financial and technology verticals. Prior to that, Stephanie was the first Social Media Editor at Yahoo Finance.


Brittany Hennessy, Associate Director of Social Strategy & Influence, Horizon Media

Brittany Hennessy (@2legit2britt) spends her days as the Associate Director of Social Strategy & Influence at Horizon Media and her nights putting together a plan to become a mommy influencer.

A strong believer in female empowerment, she currently the Vice-President of Student Affairs for New York Women In Communications, Inc. and is dedicated to helping young women strive and thrive in the workforce after college.


Jeremy Goldman, CEO, Firebrand Group

A former award-winning digital marketing department head at L’Oreal and Unilever, Jeremy now is the founder and CEO of Firebrand Group, which counts Consumer Reports, L’Oréal, and Unilever among its clientele. Firebrand’s mission is to make marketing suck less by powering its clients through innovation digital marketing and branding. He contributes regularly to, engages nonstop with his Twitter following of 55,000+, and is the author of Going Social, the award-winner that teaches brands large and small how to use social media for business success.

His next book, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success hits shelves May 2016.

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