The best model for a social media function is PR oversight, supported by an integrated strategy with marketing and customer service. Social media messages and the company voice have to be consistent across all communication functions. But because of the natural conversational tone on social media, companies have better results when the role falls primarily under PR.
What do you think? Does social media belong to PR, marketing or both?
This article originally appeared on MuckRack.
Julia Sahin is passionate about managing reputations and advising on the best ways to do it. She works at one of the largest PR firms in the NYC office in Corporate Communications, specializing in financial services. Julia recently finished her Master’s at NYU in PR/Corporate Communications. She focuses on financial communications and was the first person to conduct and publish research on the reputational effects of regulation on banks.