Conference

How to Do Well and Do Good as a Traditional and Values-Led Company from Ben & Jerry’s

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By Katherine Olstein Ben & Jerry’s Head of PR Sean Greenwood captivated early arrivals at the 2018 PRSA Tri-State Conference with a fact-filled, fun and eye-catching keynote and PowerPoint deck. The theme was Social Good. His message? “Getting involved is as important as the product.” You can watch his full presentation on our YouTube Channel. […]

Conference

Five Tips for Succeeding in the Scrollingverse

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Having the Right Team is the New Million Dollar Budget By Katherine Olstein In the course of a wide-ranging discussion at the 2018 Tri-State conference, a cross-section of PR leaders came up with 5 mindsets and tips for our changed media landscape.   Tip #1 Aim for relevance and authenticity  Play off the environment – […]

Conference

Humanizing the Algorithm

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Excerpted from “AI Killed the PR Star,” a panel at the 2018 PRSA Tri-State Conference by Katherine Olstein We’re already swimming in tech and this is just the beginning! Artificial intelligence is about to take us into the deep end. Are fears surrounding AI justified? Our panelists explore how we as communications specialists will fit […]

Conference

Tried-and-True Principles Underlie Emerging PR Technologies

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Key takeaways from PRSA’s 2018 Tri-State Conference by Katherine Olstein Speakers one and all at the 2018 PRSA Tri-State Conference noted that fast-moving technological and media transmutations are upending the profession, forcing practitioners into daunting territory. So it was that the leaders of PRSA’s Tri-State District – comprised of chapters from Greater New York City, […]

Editorial

Ageism in the Workplace

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by Kerry O’Grady The World Health Organization defines ageism as the stereotyping, prejudice, and discrimination against people on the basis of their age. It affects both men and women, every day. In fact, it’s such a problem in the workplace, mental health professionals are beginning to explore how it can negatively impact overall wellbeing. What’s […]

Editorial

How Star Wars Taught Me About Leadership

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by Michael Lauer Leadership comes in many forms. While there are endless articles, videos and ‘how-to’ books about being a good leader, the truth is some people are just naturals. To break it down even further, some leaders like to be out front – highly visible, energetically motivating their teams while others tend to lead […]

Editorial

What To Do When Your PR Strategy Flops

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by Taylor Fenske Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is this: No matter how carefully a plan is laid, something may still go terribly wrong. That axiom holds true in PR strategy, […]

Editorial

Do You Need a Master’s Degree in Public Relations?

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By Kerry O’Grady As a professor in the M.S. in Public Relations and Corporate Communication program at NYU’s School of Professional Studies, people assume I’m pro-master’s degree for everyone. In fact, some even assume it’s a function of my job to encourage people to get an advanced degree. The assumption couldn’t be further from the […]

Editorial

Be More Productive by Being a Better Listener

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By Aaliyah Miller, Sr. Communications Consultant Are you fully present when you’re talking with colleagues, family, or friends? If you said, “no,” I’m not at all surprised. There are many distractions clamoring for your attention. If your day is something like mine you’re doing your best to manage work life with family priorities. The lines […]