Conference

Five Tips for Succeeding in the Scrollingverse

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Having the Right Team is the New Million Dollar Budget By Katherine Olstein In the course of a wide-ranging discussion at the 2018 PRSA Tri-State District onference, a cross-section of PR leaders came up with 5 mindsets and tips for our changed media landscape.   Tip #1 Aim for relevance and authenticity  Play off the […]

Conference

Humanizing the Algorithm

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Excerpted from “AI Killed the PR Star,” a panel at the 2018 PRSA Tri-State Conference by Katherine Olstein We’re already swimming in tech and this is just the beginning! Artificial intelligence is about to take us into the deep end. Are fears surrounding AI justified? Our panelists explore how we as communications specialists will fit […]

Conference

Tried-and-True Principles Underlie Emerging PR Technologies

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Key takeaways from PRSA’s 2018 Tri-State Conference by Katherine Olstein Speakers one and all at the 2018 PRSA Tri-State Conference noted that fast-moving technological and media transmutations are upending the profession, forcing practitioners into daunting territory. So it was that the leaders of PRSA’s Tri-State District – comprised of chapters from Greater New York City, […]

Editorial

Ageism in the Workplace

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by Kerry O’Grady The World Health Organization defines ageism as the stereotyping, prejudice, and discrimination against people on the basis of their age. It affects both men and women, every day. In fact, it’s such a problem in the workplace, mental health professionals are beginning to explore how it can negatively impact overall wellbeing. What’s […]