Conference

The Virtual Conference is Almost Here!

Posted on

On Tuesday, February 2, 2021, we’ll host our 6th (almost) annual regional district conference for public relations and communications professionals. Click here to visit our ticket site.  This year, the theme is “UnPRecedented PR” and we will have speakers from Walmart, YouTube, and NYU’s School of Professional Studies discussing the ways in which the communications […]

Conference

Five Tips for Succeeding in the Scrollingverse

Posted on

Having the Right Team is the New Million Dollar Budget By Katherine Olstein In the course of a wide-ranging discussion at the 2018 PRSA Tri-State District onference, a cross-section of PR leaders came up with 5 mindsets and tips for our changed media landscape.   Tip #1 Aim for relevance and authenticity  Play off the […]

Conference

Humanizing the Algorithm

Posted on

Excerpted from “AI Killed the PR Star,” a panel at the 2018 PRSA Tri-State Conference by Katherine Olstein We’re already swimming in tech and this is just the beginning! Artificial intelligence is about to take us into the deep end. Are fears surrounding AI justified? Our panelists explore how we as communications specialists will fit […]

Conference

Tried-and-True Principles Underlie Emerging PR Technologies

Posted on

Key takeaways from PRSA’s 2018 Tri-State Conference by Katherine Olstein Speakers one and all at the 2018 PRSA Tri-State Conference noted that fast-moving technological and media transmutations are upending the profession, forcing practitioners into daunting territory. So it was that the leaders of PRSA’s Tri-State District – comprised of chapters from Greater New York City, […]