Conference

Five Tips for Succeeding in the Scrollingverse

Posted on

Having the Right Team is the New Million Dollar Budget By Katherine Olstein In the course of a wide-ranging discussion at the 2018 Tri-State conference, a cross-section of PR leaders came up with 5 mindsets and tips for our changed media landscape.   Tip #1 Aim for relevance and authenticity  Play off the environment – […]

Conference

Humanizing the Algorithm

Posted on

Excerpted from “AI Killed the PR Star,” a panel at the 2018 PRSA Tri-State Conference by Katherine Olstein We’re already swimming in tech and this is just the beginning! Artificial intelligence is about to take us into the deep end. Are fears surrounding AI justified? Our panelists explore how we as communications specialists will fit […]

Conference

Tried-and-True Principles Underlie Emerging PR Technologies

Posted on

Key takeaways from PRSA’s 2018 Tri-State Conference by Katherine Olstein Speakers one and all at the 2018 PRSA Tri-State Conference noted that fast-moving technological and media transmutations are upending the profession, forcing practitioners into daunting territory. So it was that the leaders of PRSA’s Tri-State District – comprised of chapters from Greater New York City, […]

Editorial

Ageism in the Workplace

Posted on

by Kerry O’Grady The World Health Organization defines ageism as the stereotyping, prejudice, and discrimination against people on the basis of their age. It affects both men and women, every day. In fact, it’s such a problem in the workplace, mental health professionals are beginning to explore how it can negatively impact overall wellbeing. What’s […]

Editorial

How Star Wars Taught Me About Leadership

Posted on

by Michael Lauer Leadership comes in many forms. While there are endless articles, videos and ‘how-to’ books about being a good leader, the truth is some people are just naturals. To break it down even further, some leaders like to be out front – highly visible, energetically motivating their teams while others tend to lead […]

Editorial

What To Do When Your PR Strategy Flops

Posted on

by Taylor Fenske Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is this: No matter how carefully a plan is laid, something may still go terribly wrong. That axiom holds true in PR strategy, […]

Editorial

Do You Need a Master’s Degree in Public Relations?

Posted on

By Kerry O’Grady As a professor in the M.S. in Public Relations and Corporate Communication program at NYU’s School of Professional Studies, people assume I’m pro-master’s degree for everyone. In fact, some even assume it’s a function of my job to encourage people to get an advanced degree. The assumption couldn’t be further from the […]

Editorial

Be More Productive by Being a Better Listener

Posted on

By Aaliyah Miller, Sr. Communications Consultant Are you fully present when you’re talking with colleagues, family, or friends? If you said, “no,” I’m not at all surprised. There are many distractions clamoring for your attention. If your day is something like mine you’re doing your best to manage work life with family priorities. The lines […]

Editorial

Is Being a Direct Communicator a Downfall?

Posted on

by Kerry O’Grady I’ve been in media for over 12 years. I’ve been teaching communication to undergrad and graduate students for seven of them. My personality precedes me in both work and personal life: I have no problem speaking my mind. In fact, it’s well-known you shouldn’t ask my opinion unless you want a completely […]