How to Do Well and Do Good as a Traditional and Values-Led Company from Ben & Jerry’s

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By Katherine Olstein Ben & Jerry’s Head of PR Sean Greenwood captivated early arrivals at the 2018 PRSA Tri-State Conference with a fact-filled, fun and eye-catching keynote and PowerPoint deck. The theme was Social Good. His message? “Getting involved is as important as the product.” You can watch his full presentation on our YouTube Channel. […]