Guest Blog by Christa Conte If you work in communications, it’s likely that you’ve compared the experience of a new biz pitch or development of a campaign to “giving birth.” From the spark of an idea to the nurturing and public release of a campaign, it’s truly a labor of love. Having fairly recently, in […]
by Brian Hyland Our media relations strategy was all set… our client had a unique story to tell; the pitch was solid; we had conducted research on the outlet, settled on the best method and timing for outreach. We even sent a book by mail to the producer before placing a call, as is the […]
Guest post by Aaliyah Miller “Each one, teach one.” – An African proverb The African proverb above has a strong significance in my life. It’s significance is two-fold; historical and practical. According to Wikipedia, the short yet powerful phrase, “originated in the United States during slavery, when Africans were denied education, including learning to read. […]
Greater Connecticut Chapter – PRSA NEW DATE: THURSDAY APRIL 19, 2018 Albertus Magnus College, New Haven, CT Annual Meeting – Panel Discussion Fake News and Fancy Free Reporting – How to Tell Your Story in the 21st Century. Format Panel Introducer – Greater Connecticut Chapter PRSA Officer Moderator – Diane Orson – Host Morning Edition […]
By Ken Scudder Sam Nunberg’s two in-person interviews (on CNN and MSNBC), and his phone-in to Katy Tur, were classic counter-examples of how to handle oneself with the media. Nunberg ranted, raved, whined, and played the martyr, leading those on both sides of the aisle genuinely concerned for his well-being. Nunberg could have made some […]
Attention PRSA Tri-State Members! PRSA New York is generously extending the “member rate” discount to us for the 2018 Big Apple Awards. We can save $50 on a single entry, $100 on two entries, and $150 on three. There are also two categories that have no-charge: Media Group entries and In-House Communication Group entries. The […]
By John T. Tintera, Founder JTT Marketing People over the age of 40 know that everyone under 40 knows EVERYTHING. A horrible generalization, but there’s some truth to it. Only it didn’t begin 20 years ago. I can remember being in a job in my late twenties where I was the front-line account executive for […]
After returning from this year’s PRSA International Conference in Boston, I came away with one word from the conference about building an effective PR strategy: adaptation. With the constant stream of new apps, social media platforms, and #hashtags to stay updated on, even the most well-planned PR or communications strategy can fail to reach the […]
Recap of PRSA Tri-State Conference 2016 Posted by: 2016 Conference Chairs – Megan Linebarger (@MeganLinebarger) & Priyanki Brahma (@priyanki_bh) Engagement is the key to a successful public relations campaign. With this end in mind, PRSA Tri-State hosted its annual conference for this year on October 18 in New York City. The venue was the Eisner & Lubin […]
Come and join us after work as we unwind, meet old friends and make new ones, drink some fine beer, and just laugh and have a good time. Sounds fun right? Head over to WeWork 42nd st any time between 6:30 pm-8:30 pm and tell us about the exciting new project you are working on […]