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Evolution of The Art of Pitching: The Big Data syndrome

May 11, 2016 @ 6:30 pm - 9:00 pm


Public relations is more art than science. This is evident from the fact that it takes a creative mind to write a strong pitch that evokes a journalist’s intrigue and excitement, and inspires him/her to write that positive media piece about your client. Pitching a product, service, or your client’s unique story to the media to secure a placement in their esteemed publication or television segment, requires a public relations professional to be adept with the right facts and a thorough knowledge of the reporter and the platform they choose to deliver the pitch.

With the emergence of social media, PR pros have expanded their pitching mediums, and made digital platforms a popular trend for getting the story out.

This brings us to our topic of discussion – How has the art of pitching evolved over the years? How has the transition affected media outreach tactics? What is the myth of ‘The Big Data’ and what role does it play in your pitch?

Join us: Wednesday, May 11,

At: 632 Broadway, suite 901 (corner of Bleecker), New York, NY

as we bring to you an esteemed panel of public relations professionals and media mavens talking about the evolution of pitching.


• 6:30pm – registration

• 7:00pm – Panel begins

• 8:15pm – Networking, food, and drinks

To help us continue hosting such MeetUp events, we’re requesting a nominal charge of $5, please pay online prior to the event.

– Sign-Up to attend event here


Andrew Mercier
Andrew Mercier Editorial Director, Muck Ruck at Sawhorse Media http://sawhorsemedia.com

Andrew Mercier serves as Muck Rack’s Editorial Director and is responsible for the growth and maintenance of the site’s journalism community. Prior to this role, he spent over five years overseeing the Rapid Response team for Gorkana Group in the U.S. Follow him on Twitter @andrew_muckrack.







Shante Bacon CEO/Founder, 135th Street Agency http://135stagency.com
Shante Bacon
CEO/Founder, 135th Street Agency

Shante Bacon is an awarded communications leader and the founder and CEO of 135th Street Agency: a strategic communications and experiential marketing firm that specializes in campaigns reaching youth consumers and influential business professionals She has delivered top-notch strategy for cable networks, steering BET, OWN, WE tv and VH1. Follow her on Twitter @ShanteBacon. Click Here for complete bio






Michelle Huff Elliott Founder/Partner, Huff PR / Strategic Heights Media http://huffent.com
Michelle Huff Elliott
Founder/Partner, Huff PR / Strategic Heights Media

Michelle has been visibly featured in television and magazine outlets, among others. She counts her resume the L.A. Confidential Magazine (Usher Album Release Event in LA), In Style (Alicia Keys Event), The Fabulous Life of User, Queer Eye for the Straight Guy with the Roots, Musiq’s “Behind the Scenes” Video Shoot on BET, and Billboard Magazine. In 2015, Michelle merged her agency Huff PR with Simone Smalls to form Strategic Heights Media. Follow her on Twitter @HuffPRGirl Click Here for complete bio.





Sign-Up to attend event here



Follow PRSA Tri-State on Twitter and join the conversation @prsatristate #PRSAPitchMad #PRSATristate





May 11, 2016
6:30 pm - 9:00 pm

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