Editorial

What To Do When Your PR Strategy Flops

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by Taylor Fenske Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is this: No matter how carefully a plan is laid, something may still go terribly wrong. That axiom holds true in PR strategy, […]

Editorial

Do You Need a Master’s Degree in Public Relations?

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By Kerry O’Grady As a professor in the M.S. in Public Relations and Corporate Communication program at NYU’s School of Professional Studies, people assume I’m pro-master’s degree for everyone. In fact, some even assume it’s a function of my job to encourage people to get an advanced degree. The assumption couldn’t be further from the […]

Editorial

Be More Productive by Being a Better Listener

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By Aaliyah Miller, Sr. Communications Consultant Are you fully present when you’re talking with colleagues, family, or friends? If you said, “no,” I’m not at all surprised. There are many distractions clamoring for your attention. If your day is something like mine you’re doing your best to manage work life with family priorities. The lines […]

Editorial

Is Being a Direct Communicator a Downfall?

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by Kerry O’Grady I’ve been in media for over 12 years. I’ve been teaching communication to undergrad and graduate students for seven of them. My personality precedes me in both work and personal life: I have no problem speaking my mind. In fact, it’s well-known you shouldn’t ask my opinion unless you want a completely […]

Editorial

Reputation Risk a Communications Imperative

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By Laura Kane, Chief Communications Officer, PRSA In a world where consumers are only a click away from access to information about organizations and people that may or may not be accurate, we need to make sure that we have a plan in place to manage our reputations, both personally and professionally. Many organizations have […]

Editorial

Travel Tips for the Nomad PR Life

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by Cristina Martin, PRSA Tri-State Treasurer Sometimes you have to remind yourself where you actually live because it can feel like you’re in a different city every night. This can be a harsh reality for those who have clients that are out of state or out of the county. There are 458.9 million domestic business […]

Editorial

Facebook – The Real Threat They Face

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Guest Post by Bradley Honan As Facebook CEO Mark Zuckerberg demonstrated over the last several days with his congressional testimonial, Facebook continues to dominate headlines with threats they are facing as an organization. Two of these threats are getting almost all the coverage, but I would argue a third issue is far more serious – […]

Editorial

Bouncing Back into a Comms Career After Baby

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Guest Blog by Christa Conte If you work in communications, it’s likely that you’ve compared the experience of a new biz pitch or development of a campaign to “giving birth.” From the spark of an idea to the nurturing and public release of a campaign, it’s truly a labor of love. Having fairly recently, in […]

Editorial

Each One, Teach One: A Speed Dating Exercise in Mentorship

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Guest post by Aaliyah Miller “Each one, teach one.” – An African proverb The African proverb above has a strong significance in my life. It’s significance is two-fold; historical and practical. According to Wikipedia, the short yet powerful phrase, “originated in the United States during slavery, when Africans were denied education, including learning to read. […]