by Cristina Martin, PRSA Tri-State Treasurer Sometimes you have to remind yourself where you actually live because it can feel like you’re in a different city every night. This can be a harsh reality for those who have clients that are out of state or out of the county. There are 458.9 million domestic business […]
Guest Post by Bradley Honan As Facebook CEO Mark Zuckerberg demonstrated over the last several days with his congressional testimonial, Facebook continues to dominate headlines with threats they are facing as an organization. Two of these threats are getting almost all the coverage, but I would argue a third issue is far more serious – […]
Guest Blog by Christa Conte If you work in communications, it’s likely that you’ve compared the experience of a new biz pitch or development of a campaign to “giving birth.” From the spark of an idea to the nurturing and public release of a campaign, it’s truly a labor of love. Having fairly recently, in […]
by Brian Hyland Our media relations strategy was all set… our client had a unique story to tell; the pitch was solid; we had conducted research on the outlet, settled on the best method and timing for outreach. We even sent a book by mail to the producer before placing a call, as is the […]
Guest post by Aaliyah Miller “Each one, teach one.” – An African proverb The African proverb above has a strong significance in my life. It’s significance is two-fold; historical and practical. According to Wikipedia, the short yet powerful phrase, “originated in the United States during slavery, when Africans were denied education, including learning to read. […]
By Ken Scudder Sam Nunberg’s two in-person interviews (on CNN and MSNBC), and his phone-in to Katy Tur, were classic counter-examples of how to handle oneself with the media. Nunberg ranted, raved, whined, and played the martyr, leading those on both sides of the aisle genuinely concerned for his well-being. Nunberg could have made some […]
By John T. Tintera, Founder JTT Marketing People over the age of 40 know that everyone under 40 knows EVERYTHING. A horrible generalization, but there’s some truth to it. Only it didn’t begin 20 years ago. I can remember being in a job in my late twenties where I was the front-line account executive for […]
After returning from this year’s PRSA International Conference in Boston, I came away with one word from the conference about building an effective PR strategy: adaptation. With the constant stream of new apps, social media platforms, and #hashtags to stay updated on, even the most well-planned PR or communications strategy can fail to reach the […]