Conference

How to Do Well and Do Good as a Traditional and Values-Led Company from Ben & Jerry’s

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By Katherine Olstein Ben & Jerry’s Head of PR Sean Greenwood captivated early arrivals at the 2018 PRSA Tri-State Conference with a fact-filled, fun and eye-catching keynote and PowerPoint deck. The theme was Social Good. His message? “Getting involved is as important as the product.” You can watch his full presentation on our YouTube Channel. […]

Conference

Five Tips for Succeeding in the Scrollingverse

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Having the Right Team is the New Million Dollar Budget By Katherine Olstein In the course of a wide-ranging discussion at the 2018 Tri-State conference, a cross-section of PR leaders came up with 5 mindsets and tips for our changed media landscape.   Tip #1 Aim for relevance and authenticity  Play off the environment – […]

Conference

Humanizing the Algorithm

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Excerpted from “AI Killed the PR Star,” a panel at the 2018 PRSA Tri-State Conference by Katherine Olstein We’re already swimming in tech and this is just the beginning! Artificial intelligence is about to take us into the deep end. Are fears surrounding AI justified? Our panelists explore how we as communications specialists will fit […]

Conference

Tried-and-True Principles Underlie Emerging PR Technologies

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Key takeaways from PRSA’s 2018 Tri-State Conference by Katherine Olstein Speakers one and all at the 2018 PRSA Tri-State Conference noted that fast-moving technological and media transmutations are upending the profession, forcing practitioners into daunting territory. So it was that the leaders of PRSA’s Tri-State District – comprised of chapters from Greater New York City, […]

Conference

Modern PR: Engaging in a Digital World

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Recap of PRSA Tri-State Conference 2016 Posted by: 2016 Conference Chairs – Megan Linebarger (@MeganLinebarger) & Priyanki Brahma (@priyanki_bh) Engagement is the key to a successful public relations campaign. With this end in mind, PRSA Tri-State hosted its annual conference for this year on October 18 in New York City. The venue was the Eisner & Lubin […]

Conference

Conference Ticket 50% off through August 21st!

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PRSA Tri-State District

The PRSA Tri-State Conference for 2015 will be held at New York University at the beautiful Kimmel Center for University Life. Tickets are 50% off through August 21st, 2015. Check with your chapter leaders for the discount code specifically for your chapter to take advantage of this amazing deal. Register for the conference at this […]