How Adapting Your PR Strategy Is Like Settlers Of Catan

After returning from this year’s PRSA International Conference in Boston, I came away with one word from the conference about building an effective PR strategy: adaptation. With the constant stream of new apps, social media platforms, and #hashtags to stay updated on, even the most well-planned PR or communications strategy can fail to reach the […]

Modern PR: Engaging in a Digital World

Recap of PRSA Tri-State Conference 2016 Posted by: 2016 Conference Chairs – Megan Linebarger (@MeganLinebarger) & Priyanki Brahma (@priyanki_bh) Engagement is the key to a successful public relations campaign. With this end in mind, PRSA Tri-State hosted its annual conference for this year on October 18 in New York City. The venue was the Eisner & Lubin […]

End of Summer Social 8/25

  Come and join us after work as we unwind, meet old friends and make new ones, drink some fine beer, and just laugh and have a good time. Sounds fun right? Head over to WeWork 42nd st any time between 6:30 pm-8:30 pm and tell us about the exciting new project you are working on […]

With an impressive and diverse speaker line-up, this year’s PRSA Tri-State Conference promises to be HUGE!

    Taking place in New York City on October 18, 2016, the annual PRSA Tri-State Conference is set to be a full day of back-to-back panels and presentations from today’s top PR professionals from New York, New Jersey and Connecticut. You will be able to network and hear from PR and marketing experts and innovators […]

Join Connecticut PR Leaders for Summer 2016 Social!

The Southern Connecticut and Connecticut Valley PRSA chapters will be hosting a Summer Social on August 4th, 2016 at the fabulous Madison Beach Hotel in Madison, CT. Check out the event listing on our website for details!

PRSA Tri-State Jobs

Post Your Open Jobs & Positions!

We created a new Jobs section on our site! If you have open roles, positions, and internships at your company, please submit them here! See the full listing of open roles at this page. Again, link to POST a job: Link for ALL job listings:


Why social media is a PR (not marketing) function

Why social media is a PR (not marketing) function

By Julia Sahin Who handles social media engagement in your company? Is it the marketing department? Or the public relations team? Both? If your tweets and posts fall under PR, you’re in the clear. If your marketing team is currently running the show on social media, you may want to reconsider, and here’s why. 1. […]

How to SuperCharge your PR Campaigns through Influencers

By Priyanki Brahma, Programming co-chair, PRSA Tri-State Influencer marketing is now an essential component of every communications plan. Whether it’s business-to-business or business-to-consumers marketing, these individuals have taken up the job of promoting brands like no other. They are creative, engaging, and have a huge following on their social platforms. Consumers associate themselves more with […]

The Importance of influencers in your PR strategy – An Analysis

With technology finding its way into every aspect of our lives, it comes without question that the landscape of campaigns has changed rapidly over the past decade. It is now clear that aggressive sales not only won’t win customer loyalty but might end up even harming a brand as the aggression often comes out as […]

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