Welcome to our annual review of the state of media and the PR profession! In this presentation from our 2019 PRSA Tri-State District Conference, four public relations experts explore: What’s working (and what’s not) when it comes to pitching How the changing role of the journalist is making it easier to pitch One surprising benefit […]
In this presentation from our 2019 PRSA Tri-State District Conference, a panel of thought leaders explores the question: “How does an organization move from a place where corporate social responsibility is the purview of one department ‘on the ninth floor’ to one where it permeates the company inside and out, from the top to the […]
We were thrilled to have Brandi Boatner, the ‘Beyoncé of the Business World’ as our keynote speaker in the 2019 edition of our annual PRSA Tri-State District Conference. As the Social and Influencer Communications Lead, Global Markets at IBM, she is responsible for developing a consistent, coordinated approach to influencers in each global market. In […]
By Katherine Olstein Ben & Jerry’s Head of PR Sean Greenwood captivated early arrivals at the 2018 PRSA Tri-State District Conference with a fact-filled, fun and eye-catching keynote and PowerPoint deck. The theme was Social Good. His message? “Getting involved is as important as the product.” You can watch his full presentation on our YouTube […]
Having the Right Team is the New Million Dollar Budget By Katherine Olstein In the course of a wide-ranging discussion at the 2018 PRSA Tri-State District onference, a cross-section of PR leaders came up with 5 mindsets and tips for our changed media landscape. Tip #1 Aim for relevance and authenticity Play off the […]
Excerpted from “AI Killed the PR Star,” a panel at the 2018 PRSA Tri-State Conference by Katherine Olstein We’re already swimming in tech and this is just the beginning! Artificial intelligence is about to take us into the deep end. Are fears surrounding AI justified? Our panelists explore how we as communications specialists will fit […]
Key takeaways from PRSA’s 2018 Tri-State Conference by Katherine Olstein Speakers one and all at the 2018 PRSA Tri-State Conference noted that fast-moving technological and media transmutations are upending the profession, forcing practitioners into daunting territory. So it was that the leaders of PRSA’s Tri-State District – comprised of chapters from Greater New York City, […]
by Kerry O’Grady I take great pride in my role as a teacher. That said, I always hope my students take away more than just decent grades. I want them to feel confident in a new-found employable skill set that’s a melting pot of academic, practical, and social. 10 years ago, PR was more about […]
by Kerry O’Grady The World Health Organization defines ageism as the stereotyping, prejudice, and discrimination against people on the basis of their age. It affects both men and women, every day. In fact, it’s such a problem in the workplace, mental health professionals are beginning to explore how it can negatively impact overall wellbeing. What’s […]
by Michael Lauer Leadership comes in many forms. While there are endless articles, videos and ‘how-to’ books about being a good leader, the truth is some people are just naturals. To break it down even further, some leaders like to be out front – highly visible, energetically motivating their teams while others tend to lead […]