Editorial

How Star Wars Taught Me About Leadership

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by Michael Lauer Leadership comes in many forms. While there are endless articles, videos and ‘how-to’ books about being a good leader, the truth is some people are just naturals. To break it down even further, some leaders like to be out front – highly visible, energetically motivating their teams while others tend to lead […]

Editorial

What To Do When Your PR Strategy Flops

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by Taylor Fenske Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is this: No matter how carefully a plan is laid, something may still go terribly wrong. That axiom holds true in PR strategy, […]