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How to SuperCharge your PR Campaigns through Influencers

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By Priyanki Brahma, Programming co-chair, PRSA Tri-State Influencer marketing is now an essential component of every communications plan. Whether it’s business-to-business or business-to-consumers marketing, these individuals have taken up the job of promoting brands like no other. They are creative, engaging, and have a huge following on their social platforms. Consumers associate themselves more with […]